Originally shared by Google Analytics

Universal Analytics: Out of beta, into primetime

Universal Analytics is the re-imagining of Google Analytics for today’s multi-screen, multi-device world. Our big announcement today: Universal Analytics is out of beta, with the same robust set of features you’re used to in classic Analytics. Learn more about the changes: http://goo.gl/TZFs2W

Below, an example of the new cross-device reports, enabled by the new User ID feature, that lets you see the full customer journey.

Hi, I’m Linda Lawton

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