Hvis du skal læse en artikel her i Marts, så læs denne her research rapport.

Hvis du skal læse en artikel her i Marts, så læs denne her research rapport.

http://pages.mediative.com/SERP-Research

Denne her undersøgelse er ret vild. Et eyetracking studie af folks vaner i SERPs.

 

For PPC people, så viser side 76, at man kan hente omkring 14 % af trafikken ved at have 1 og 2. plads hos adwords. 

 

Andre interessante learnings, er dette her: 

 

– Paid search campaigns are essential to generate brand reach and direct traffic when there’s high competition for a top organic ranking.

– Structure your campaign around a competitive advantage that resonates with searchers (e.g. price, trust, convenience) and front-load this content in your ad messaging.

Kig i den når I er foran tidsplanen, for det er en tidssluger 🙂

http://pages.mediative.com/SERP-Research

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