Christian Brix

Spændende. Selvom man selvfølgelig aldrig skal tage Cutts ord helt bogstavelige.

Spændende. Selvom man selvfølgelig aldrig skal tage Cutts ord helt bogstavelige.

Originally shared by Joshua Berg

Matt Cutts Officially Debunks Google +1 “Correlation” Studies.

I’ve been saying for a while now that Google +1 is not a serious ranking factor, but that the power of Google+ SEO comes from PageRank in Google+ which is passed the way PR always has, through links & in Google+ that comes in the form of shares, embedded links, +mentions & even external links back to G+.

Somehow the +1 Baby just would not go to bed and the theories were revived with a series of correlation studies a few weeks ago, which I mostly just ignored.

Finally though (kinda overdue), Matt Cutts came out with the following post 2 hours ago and you can read the following threads here.

Google Plus can however, be a very powerful search ranking factor. It just doesn’t come automatically, through activities like +1. It comes from Google+ Authority you build up in the form of PageRank. It doesn’t happen on a single day, or a single post (yes, even if it goes Hot). The Google+ PageRank is built up over time and comes especially from, other authorities.

Wasn’t gonna go into all of this today, but since Matt brought it up, I thought it would be a good time to explain. So if you really want to dive into depth to see where the power of Google+ SEO, or what I also call #SMOforSEO and #SocialSEO comes from, then you can read my PageRank in Google+ series here…


Pt 1: Is Google+ Page Rank the culprit behind the current …

Pt 2: How PageRank in Google+ is Earned. G+ Link Myths…

Pt 3: Why PR in G+ Matters To You & Your Connections.

Pt 4: PR in G+ – PageRank is Still Guts of Google Search.

Pt 5: PageRank, Link Juice & SEO for Google+ Communities.

Pt 6: Balance Returns to PageRank. Avoid The Dark Side.

[Update: HOA PageRank – Executive Summary video.] (with Mark Traphagen & Ronnie Bincer)

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